The service itself is being powered by technology built by DramaFever, a Warner Bros. But the website at launch is just a straightforward catalog of shows, just over a dozen movies, and a few customized playlists.
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Animation’s Dorothy and the Wizard of Oz,” and an overhaul of a Hanna-Barbera classic, “Wacky Races.” (“Dorothy” is also not available at launch, we should note.)īoomerang says it will eventually include a variety of what are now becoming standard features for any subscription offering, like personalized recommendations, family profiles, offline viewing via downloads, as well as Spanish-language audio. While Boomerang’s library is largely classics, it aims to offer its own original programming, too, including Warner Bros.’ new series, “Warner Bros.
HBO also now has “Sesame Street” and Nickelodeon has its own streaming service Noggin.
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Today’s top streaming services like Netflix, Amazon and Hulu already offer a host of kid-friendly programming, ranging from blockbuster movies, licensed TV shows, as well as a growing number of original programs developed for kids. Whether or not there’s a market for another niche offering like this streaming service for cartoons remains to be seen, though.
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Presumably, these series should be added in time. Some of the expected shows have not yet arrived, either, like “The Flintstones” and “The Jetsons,” for example. The service, however, launched, with a more limited selection than initially promised when it was first unveiled in March.Īccording the website’s FAQ, there are 1,000 episodes currently available for streaming with more content being added weekly. Boomerang’s catalog will offer shows from Warner Bros.’ Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles, which includes new, original series as well as well-known classics, like “Scooby Doo,” “Tom & Jerry,” “Bugs Bunny,” “The Jetsons,” “The Fintstones,” and others.
have joined the now-crowded market of subscription-based streaming services with the launch of Boomerang, a $5 per month service that streams both classic cartoons and current series. “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids portfolio and position it across all platforms in conjunction with Cartoon Network.Time Warner’s Turner and Warner Bros. “Boomerang has always been a timeless favorite with multi-generational appeal,” says Miller. The network will rebrand its on-air environment with new graphics including this logo, which mimics the style of Cartoon Network’s logo: Turner Broadcasting announced yesterday that they will rebrand its Cartoon Network spin-off channel Boomerang in 2015, changing it from a channel of classic cartoons and Cartoon Network re-runs to a “global all-animation, youth-targeted network.”Īccording to Turner Broadcasting president Gerhard Zeiler and Cartoon Network president Christina Miller, who made the announcement jointly, Boomerang will continue to air Tom and Jerry, Looney Tunes, The Powerpuff Girls, and Scooby-Doo, but will add newly-acquired contemporary series produced by studios around the world.
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